… is present in the myth of consumer empowerment:
Capitalism is about power. That’s why so many elements of it are inexplicable. It is not, and has never been, about rewarding hard work. It’s about using a system that pretends to reward hard work in order to reinforce power relations between employer and employee. It is also not, and has never been, about giving the customer what he or she wants. It’s about seeing how you can manipulate the customer into wanting whatever you’ve got. Advanced capitalism is about seeing how miserable you can make the customer and still make money out of him or her. Because being able to make someone miserable and take their money at the same time means that you have a lot of power.
Woolworths and the myth of consumer power: wolf-whistling, Woolies, and wondering what the hell you went in there for.